We are pleased announce the latest Email features added to Open Leads. These features are designed to both expand Open Leads’ functionality, and to make it easier to use.

Merge Tokens in Email Subject lines

Users can now include Merge Tokens such as [First] to insert the recipient’s first name in the subject line of messages sent from Open Leads. This increases the personalization of mass emails and increases your open rates.

Updated Unicode Support

Sometimes, when you copy and paste from a desktop application (like Microsoft Word) into the email message body, you can wind up with non-standard characters that don’t display correctly.

Now, Open Leads automatically converts those characters into their unicode equivalents, ensuring that all your emails display correctly for everybody.

Interface Improvements

We’ve also added additional “Print This Lead” and “Show History” links in the Print View popup window. Now when users print out individual leads, they no longer have to scroll to enable showing the Lead history, or to print the page.

Stay tuned to the blog for more news. We have more feature upgrades coming this summer!